THE BIRTH OF AN AUSTRALIAN DREAM!
It was an inauguration of an invention no one anticipated. The initial stages of the design were a challenge. With no industrial kitchen, they decided to test the concept in Hala’s kitchen, creating an imaginary restaurant atmosphere sharing their final products with family and friends. Contemporary in their mindset, Sami and Ravi began to strategize their plans to ensure the model had no flaws, reconnoitring ways to ensure a smooth take-off of the brand. Both the partners locked their heads, ingeniously engineered the design of the concept in Dubai on the 13th of December 2017, a plan for the project to hit the ground on 1st January 2018. The brand had the potential to be the market front runner in fast-casual dining in.
Both partners were in business doing their own thing, aspiring entrepreneurs with a sharp vision. Sami owns a Fast-Food franchise in Sydney and Ravi owned a Management Consultancy, based in Dubai. They were extremely successful in their respective field of work. They realised it was the right time to collaborate their partnership and experiment growth, with Sydney being the test market. The idea of running a restaurant was initiated by Sami who shared his sights on the concept. Ravi, being a natural listener and a business growth leader thoughtfully embraced Sami’s passion and connected to his dream.
He creatively captivated the idea and moulded the concept adding complexity in its simplistic form, giving it the brand expression and presence. After investing months of planning, executing and modifying the concept, they thought it was the time to open the door to their dream brand. Kickin’Inn, a restaurant that was unique and was likely to cause a stir in the Australian market. Kickin’Inn was born to be different, to deliver high quality with value, giving the Australian community a taste of great premium seafood at an affordable price and flavoursome taste.
Being an Australian brand, Kickin’Inn was strategic by design and had a clear path to success. Both the partners believed in their vision, to promote home-grown produce, hire local staff and most importantly provide all families with a memorable dining experience. After all, every Australian deserves a great time. On the 17th of September 2018, the first pilot restaurant opened its doors to the public where the journey began.
”Ravi and Sami’s vision is to expand the brand and make a difference in Australia.“ We want our restaurants to grow and our dream is to open 100 in Australia, help the economy, generate jobs and contribute to local communities.”
Nothing stops them from making an accelerated growth in their success. Their journey to their dreams continues.